Don’t Believe These Small Business Myths

Starting your own business can be stressful – it takes determination and initiative to strike out on your own, plus a little courage.

It can feel overwhelming to even consider being an entrepreneur, but it likely is easier than you think.  Let’s bust some small business myths, courtesy of Rhonda Abrams writing in USA Today.

  1. You need to be born an entrepreneur
    • Not true! While certain personality traits can make you better suited for some businesses over others, you don’t have to be a natural salesperson to make your business work. True innovators find ways to build and market their businesses that rely on their own strengths – whether its social media skills, communication, or partnering with others.
  2. The business speaks for itself
    • If only! When it comes to marketing it is vital that, once you’ve established your business, you need to get the word out about it!  People won’t be interested in what they don’t know about, so it’s up to you to educate them about your business. In person, on social media, through events – whatever works best for you!
  3. Being Self-employed means no days off
    • Thankfully, this is false! You might have an assumption that owning your business means you’re working 24/7, but that isn’t necessarily true. While there is a greater level of commitment with owning a business, you need to find areas and times for the personal and the private. Even the most enthusiastic business owner will burn out eventually if they don’t take time off – scheduling your “off days” is just as important as any other day.

Check out the full article for more small business myths. Remember, the truth is that everyone has what it takes to be a successful entrepreneur.


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